Bibliograph

The hidden persuaders

Type

Label

The hidden persuaders

Language

eng

Index

no index present

Literary Form

non fiction

Main title

The hidden persuaders

Oclc number

245181

Summary

An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed

Table Of Contents

The depth approach -- Pt. 1. Persuading us as consumers. The trouble with people -- So ad men become depth men -- ... And the hooks are lowered -- Self-images for everybody -- Rx for our secret distresses -- Marketing eight hidden needs -- The built-in sexual overtone -- Back to the breast, and beyond -- Babes in consumerland -- Class and caste in the salesroom -- Selling symbols to upward strivers -- Cures for our hidden aversions -- Coping with our pesky inner ear -- The psycho-seduction of children -- New frontiers for recruiting customers -- Pt. 2. Persuading us as citizens. Politics and the image boulders -- Molding "team players" for free enterprise -- The engineered yes -- Care and feeding of positive thinkers -- The packaged soul? -- Pt. 3. In Retrospect. The question of validity -- The question of morality

Classification

Contributor